Page 10 - Microsoft Word - 00 P1 IW Prelims.docx

Chapter 1
1.2 Why perform strategic planning?
 forces forward planning
 better fit with the environment
 better use of resources
 provides direction
 sets targets for performance
 clear organisation goals
4
 time consuming/expensive
 difficult in rapidly changing
environments
 stifles innovation
 can missed unplanned
opportunities
 bureaucratic
 less relevant in a crisis