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An introduction to strategy

The JSW approach

This involves understanding
Strategic the organisation’s position
analysis relative to its environment.

Key models

– PESTLE

– 5 Forces

– SWOT

Strategic Strategy
choice into action

This aims to choose solutions This concerns implementing
to existing problems and strategies. It can be divided
improve the organisation’s into two parts:
strategic position.
– Making business changes
The key model is JSW strategy
evaluation test. – Managing business
changes.

Illustrations and further practice

Now try TYU question 2.

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