Page 15 - Microsoft Word - 00 P1 IW Prelims.docx

Chapter 2

External analysis

Outcome

By the end of this session you should be able to:

 apply the PESTEL model in a scenario

 evaluate an industry structure using Porter’s 5 forces model

 apply Porter’s diamond in a scenario

 evaluate business forecasting techniques used to assess the likely outcome of
different business strategies

 highlight how these external key drivers of change are likely to affect the
structure of a sector or a market.
 describe what is meant by ‘convergence’ in industries and analyse the influence
of strategic groups
and answer questions relating to these areas.

The underpinning detail for this Chapter in your Integrated Workbook can
be found in Chapter 2 of your Study Text

9