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Chapter 15
Leadership styles
Transactional Transformational
The priority is on the short term There is a long-term vision
Relies on standard forms of inducement, Trains, coaches, counsels, inspires and
reward, punishment and sanction to mentors people
control staff
The aim is to maintain status quo The aim is to change/improve the
current situation. Every threat is seen as
an opportunity
Positional power is exercised Power comes from relationships and
influencing people. The pressure
exerted is subtle and has greater
finesse
Guards and defends the existing culture Constantly encourages cultural change
and creates learning opportunities
Motivates staff by setting goals and Motivates staff to act beyond the
promising rewards for desired framework of what may be described in
performance their job role and make staff solve their
own problems by empowerment.
Motivates staff to work for goals that go
beyond self-interest
Links effort and reward Creates a climate of trust
Is reactive – it’s best suited to stable Is proactive – it’s best suited to modern
and predictable environments environments which change quickly and
in unpredictable ways
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