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Chapter 15

Human resource development (HRD)

4.1 The importance of HRD in modern business

 staff are seen as a major source of competitive advantage, and their training
and development is seen as an investment, not a cost

 learning is seen as essential and embedded in the organisation as a means of
coping with change and ensuring that strategic objectives are met

 employees have the expectation that they will learn and change and retrain as
necessary as strategy demands

 the development and training of their staff is seen as a key part of a manager’s
role

 changes outside the organisation are reflected in changes to training and
development needs

 human resource implications are considered as part of strategic planning.

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