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Chapter 3

Quantitative analysis

This will not always be asked for explicitly but should still be included
alongside qualitative analysis when numbers are available.

This could be part of a strategic analysis question involving, say, a
5 Forces or SWOT analysis. It will be important to incorporate numbers
into this analysis as many key issues will arise from these numbers.

4.1 Tables of data

When given a table:

 understand its key message(s)

 use this message to support your analysis.

4.2 Financial statements

When given financial statements:
 choose 3 or 4 key ratios

 explain why the ratio has changed

 suggest what the implications might be for the business.

Build all of this into your analysis.

Illustrations and further practice

Now try TYU question 5.

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