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Internal analysis





                           SWOT analysis








                        Strengths                              Weaknesses








                                                 SWOT








                   Opportunities                                      Threats







               Key technique

                    chose two or three issues per heading

                    for each issue explain why it is relevant to this business

                    for each issue explain what the longer term implications might be for the
                     business

                    if given financial data, incorporate this into the strengths and weaknesses.



                  Illustrations and further practice



                  Now review illustration 4 and try TYU question 6.











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