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Chapter 4

Mission and stakeholders

Outcome

By the end of this session you should be able to:

 explain the importance of an organisation communicating core values and
mission

 evaluate, in a scenario, stakeholder influence using stakeholder mapping

 analyse the implications of corporate governance and the ethical influences for
a given organisation with respect to its purpose and strategy

 explain the cases for and against businesses pursuing Corporate Social
Responsibility (CSR)

 explain how integrated reporting might play a role in better communicating
corporate mission, values and strategies

and answer questions relating to these areas.

The underpinning detail for this Chapter in your Integrated Workbook can
be found in Chapter 4 of your Study Text

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