Page 104 - BA1 Integrated Workbook STUDENT 2018

Chapter 10

Data mining

Data mining is the analysis of data to unearth unsuspected or unknown
relationships, patterns and associations.

Data warehouses are for storing data, while data mining turns data into
information.

Data mining typically involves statistical techniques and modelling that
gives:

 associations – correlation between events

 sequences – one event leads to another

 classification – recognition of patterns

 clustering – finding groups of facts

 forecasting – predicting the future.

Illustrations and further practice

Now review Illustration 1 and TYU 1 in Chapter 10 of the text.

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