Page 162 - BA1 Integrated Workbook STUDENT 2018
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Subject E3: Strategic Management
13.3 J currently works as a manager in PPX – which runs a medium-sized chain of
coffee shops in country X. PPX has a relatively limited range of drinks on offer,
but has seen strong sales growth.
J has recently heard of a new type of iced coffee drink (known as a mochalatte)
which has become popular in several nearby countries, though it has yet to be
introduced into country X.
J has therefore suggested that PPX consider launching the drink in an effort to
get a first mover advantage.
Which of the skills for leaders in a change adept organisation, as
popularised by Kanter, is being demonstrated by J?
A Learning to persevere
B Building coalitions
C Communicating a compelling vision
D Tuning into the environment
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