Page 81 - BA1 Integrated Workbook STUDENT 2018
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Performance measurement
Balanced Scorecard
This model aims to provide a broad range of financial and non-financial measures.
Financial
perspective –
how should we
appear to
shareholders?
Customer Internal business
perspective – process – what
how should we business
appear to our processes should
customers? we excel at?
Learning &
growth/
innovation – how
will sustain our
ability to change
and improve?
Illustrations and further practice
Now review Illustration 1 and TYU 1, 2 and 5 in Chapter 8 of the text.
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