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Chapter 3
The Value Chain
The Value Chain is a linked set of value creating activities starting from
basic raw material sources or component suppliers through to the
ultimate end-use product or service delivered to the customer.
Firm infrastructure
Support activities Human resource management
Technology development
Procurement MARGIN
Inbound Operations Outbound Marketing Service
logistics logistics and sales
Primary activities
Illustrations and further practice
Now attempt example 2 'The Value Chain' from Chapter 3.
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