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Chapter 3
Standard Costing Target Costing
A push system: a standard cost per A pull system that requires
unit (onto which a mark-up is understanding of market demand
added). and competition, so that the price
required to achieve a target market
An internal tool in mass production share or sales level can be set.
environments that do not
emphasise continual improvement. Driven by external market prices
and may not be attainable in the
A cost control technique. short term.
A reactive technique – the selling A cost reduction activity.
price of a new product will be
determined by estimating its A proactive technique that starts
standard cost and adding the before the design of the product is
required profit margin to the cost. formalised. Once this target price
has been determined, a required
long-term profit margin is agreed. It
I sonly once the target cost has
been agreed that the design team
can begin their work. Our products
must be designed with a pre-
determined cost ceiling.
Illustrations and further practice
Now read the ‘Target costs and standard costs’ illustration from Chapter 3, and
attempt example 1 ‘Target Costing’.
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