Page 90 - My Marketing Sucks Book

We Provide For A Well Balanced Business Model

The wonderful thing about YOUR situation, however, is the fact that everything
we share with you to help guide your business will virtually assure you a well-
balanced business model:

Here's an example of the importance of understanding this concept.
We have a client of ours who owns a baseball training academy. They frequently
look to put on Hitting Clinics for young ballplayers and were unsure if they were

on the right path to a low Cost of Acquisition to assure a profitable outcome.
For this particular Hitting Clinic, their graphic designer created an attractive flyer
to help promote sign-ups. We decided to incorporate it into an email that could
be sent to their entire list of 3000 people. The flyer invited the kids and teenagers

to attend a Free Demonstration Class so they could see how this Hitting Clinic
could improve their skills.
We sent out the email blast a few days prior to the Free Demonstration Class (we

would have liked to send a few more, but time did not permit). Our client
reported back the following results:

● The Baseball Academy received 60 phone calls inquiring about the clinic.
● They received 25 emails from people who wanted more information.
● 55 people showed up for the 90 minute Demo Class; presented by 2
instructors from the Academy.
● Within a week, 42 people signed up for the Hitting Clinic.