Page 94 - My Marketing Sucks Book

Creating Happiness Is Their Business

One of the world’s most successful and popular businesses has been creating
raving fans for over 50 years. Their brand is known in every major country and
garners more repeat business than every competitor. Men, women and children
of all ages just flat out love this company.

Here’s the cool thing - it was started, and is based today, on one primary concept
and goal:

"We Create Happiness."

Who wouldn't want to work for a company whose product is happiness?

I am sure you know who we are talking about at this point… The Disney
Corporation.

It’s well known that no expense was spared to make Disney films and Disney
theme parks the absolute best. But what made Disney so successful was the
attitude they took while doing it. In fact, Walt Disney spent so much of his capital
on his projects that the bankers and all of his competitors thought he was crazy.

Did you know that Walt Disney once completely re-did an almost complete black
and white cartoon because new color technology came out? His company was
nearly bankrupt at that point, but he felt it was worth the risk. The movie was
called Flowers & Trees, and it won an Oscar! Why was he so successful? He far
surpassed everyone's expectations.

In the end, surpassing people’s expectations will make all the difference in the
world - to your customer and to your future success.