Page 99 - My Marketing Sucks Book

The only way to eliminate this fear is to plow through it. Get so much rejection,

that you don’t even notice it anymore. It will change your results for ever.

A simple concept I’ve shared with my son since he was 5 years old is - “The

answer is ALWAYS NO... until you ask.”

He got it, embraced it and has accomplished more milestones by age 14 (including
interviewing the President of the United States) than I did by the age of 30.

Applying this simple concept will double your accomplishments. Guaranteed!

Don’t Forget Your Existing Customers

For as long as we’ve been handling the marketing for our customers, we’ve been

seeing the same mistakes repeated.

It’s so easy to focus all your energy on getting new customers that you forget
there is a fortune to be made from your existing customers. Not only is it a
goldmine, but it's very profitable because you don’t need to add the Cost of

Acquisition into the sale.

How Do You Tap This Goldmine?

You just ask them.

Over the years, so many of our health club owner/operators asked us for upselling

ideas, we decided to gather everyone for a global webinar to share our
knowledge on ‘The Power of Asking’ all at once.

The title of the webinar was: Double Your Personal Training Sales for Just 10
Pennies. Guaranteed!

[Now, before we get into this, keep in mind this principle will work for you no
matter what product/service you have to offer.]

We looked at ALL our clubs - across the US and globally. Ninety-five percent of

them offer personal training of some kind. Personal training is a valuable service
offered by our clients for anyone looking to get in shape and to maintain the
levels of fitness and wellness they have set out for themselves.