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The Romanian market and its challenges
10
The Romanian market
and its challenges
Blindtext
The Romanian food and beverage industry is
the seventh largest in the European Union
and the second largest in Eastern Europe
a er Poland.
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With a popula on of about 20 million Internal demand and export play an The growing and stable employment
ci zens, Romania is the seventh largest important role. There are currently around increases the exis ng purchasing power of
country in the EU and the second largest in 8400 companies with 180,000 employees in the ci zens.
southern and eastern Europe a er Poland. the food industry.
According to Sta sta, GDP increased by
The market is es mated at 26 billion Euros, of The export share of food from total exports 5.5% in 2017, compared to 2.2% in Germany
which about 80% are generated in retail and is about 10%. and 3.8% in Poland.
20% in food service.
According to Eurostat, the official Infla on was 1.1% in 2017, which means it is
The Romanian food industry has grown at an unemployment rate in Romania has below the EU infla on rate.
average annual rate of 6% over the last 5 fluctuated between 4.5% and 5% in recent
years. Overall economic growth in Romania years and is lower than the European The currency RON has been stable in
reached the peak of over 8% in the third average. comparison to the Euro for years and
quarter of 2017. fluctuates between 4.4 and 4.6 RON/1 EUR.
