Page 35 - INSIGHT MAGAZINE_October 2024
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sponsor various Cambridge Memorial  Hespeler Road to a much-needed larger
                                            Hospital events in 2011. Kevin went ‘all  space on Eagle Street North at the tail end
                                            in’ serving as both the CMH Foundation  of the pandemic.
                                            Board Vice-Chair and as the co-chair of the   “I know to a certain extent I sometimes refer
                                            very successful $10 million #WeCareCMH   to myself as a ‘half-assed’ entrepreneur in
                                            campaign when his family relocated here   the sense I did not create and construct
                                            in 2014.                              these wonderful vehicles – Henry Ford did
                                            “I thought, I can’t do this living in another  – but that’s what I’m here to represent,”
                                            area code, so we made the commitment to  says Kevin. “I still face many of the risks
                                            move here,” he says, adding his children  and  challenges  as  true  entrepreneurs
                                            were attending university in Waterloo  have  who  created  their  own  goods  and
       “I didn’t know what I wanted to do, which  and  Guelph  at  the time  which  made  the  services out of thin air. I still relate to these
       is fairly irresponsible with an eight-year-  transition easier and strengthened his  awesome folks as a fellow SME owner, and
       old and six-year-old old at  home. But  resolve to ensure CMH was a top-notch  I’m proud of the fact that we are owner/
       fulsomely in my heart I knew what I didn’t  healthcare facility by becoming Chair of the  operated.”
       want to do.”                         CMH Foundation from 2019 to 2021. “Often   Unlike  many  dealerships  that  are
       Taking  that  first  step,  says  Kevin,  is  the   during speeches when I chaired the board   corporately owned, he says being the owner
                                            and was out asking for donations, I would
       toughest part of becoming an entrepreneur   often state, ‘I never hesitate to ensure my   means developing a solid connection with
       and his resulted in the creation of an   mechanics have the right tools to get the   Cambridge Ford customers and its 54
       event marketing company in Toronto that   job done so people can drive out of here in   employees.
       ran alumni fantasy hockey camps for the   their cars safely. So how could we not put   “I’m in here every day and I’m proud to be
       Toronto Maple Leafs, Edmonton Oilers and   the right tools in the hands of our world-  here every day, and we’re one of the few
       Montreal Canadiens.                  class doctors at CMH when the product is   dealerships left where the owner resides

       “I enjoyed event planning because I   our wellbeing?’”                     in  the  community,  and  lives  and  dies  by
       was organized and structured enough                                        the community,” says Kevin, describing
       to do it, and it was sexy hanging around   He says having the ability to give   how he envisions the typical Cambridge
       professional athletes and making people’s   back as an entrepreneur, without   Ford customer to be a busy working mom
       dreams come true by getting them on the  the safety net of being part of a   and encourages staff as well as himself
       ice with people like Wendel Clark or Yvan  larger corporation, is one of the   to conduct business in keeping with the
       Cournoyer,” he says. “But then an NHL  best things about being a small     customer service principles behind the
       lockout  came in September  2004 and  as  business owner.                  ‘We Have Heart’ logo emblazoned on their
       it lingered the next 10 months, all of my                                  sleeves. “I actually tell my staff that when
       corporate sponsors diverted their money   “When I was with Ford Motor Company, I   in doubt, have a look at the heart on your
       away from hockey.”                   sat on the United Way Board representing   sleeves  and  ask  yourself  what  it  means
                                            Ford, knowing that we were going to raise
       Kevin shifted gears by selling the rights   ninety per cent of the funds they need,”   to do right by (our boss) this busy, hard-
                                                                                  working, time-starved mom who doesn’t
       back to the teams and reignited his ties to   says Kevin. “But it still wasn’t my personal   have the time to deal with any BS.”
       the auto sector by obtaining the Canadian   investment, it was somebody’s else’s
       rights to sell a polyurethane lining system   money you’re representing at the time.”  For more on Cambridge Ford, visit
       under the banner of Rhino Linings.   While having independence is a positive   www.cambridgeford.com or call 519-0720.

       “I built the business aggressively and really   aspect of being a business owner, he
       thought I  was going  to stick  there, but  I   is quick to point out that can only come
       always stayed in close contact with the car   with  a  great  deal  of  hard  work,  joking
       business and wanted to be a car dealer and   memes  posted  on  social  media  showing
       at one point just decided that’s what I said   ‘successful’ entrepreneurs embracing life
       I was going to do, pursued it, and found   do not always paint an accurate picture.
       an opportunity,” he says, referring to his
       decision to buy into the former Ridgehill   “If you see the hashtag ‘#businessownerlife’
       Ford in November of 2010.            and see a photo of someone relaxed
                                            and floating on an inner tube at Shade's
       The dealership, located at 217 Hesepler   Mills Conservation Area on a Wednesday
       Rd.  for  approximately  60  years,  was   afternoon, it’s not happening for them,” he
       an institution in Cambridge which was   laughs. “I don’t care who you are or how
       something not lost on Kevin and his   well  capitalized  you  are;  you  have  to  be
       passion as a community supporter. He   prepared to put the work in. Hard stop.”
       served as executive member of the  St.   Besides hard work, creating a clear vision
       Catharines General Hospital Foundation   and sticking with it remains key, which
       Board for several years and was a big   for Kevin meant moving the dealership
       proponent to see that city’s 142-year-  – rebranded as Cambridge Ford  – from               PHOTOS BY BRIAN RODNICK
       old facility updated, before he began to

       www.cambridgechamber.com                                                                          Fall 2024  35
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