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04.09.2024, 22:00 Ready for C2 Proficiency Student's Book Classroom Presentation

READY FOR READING AND USE OF ENGLISH PARTS 5–7
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HOW A LOVE OF DESIGNER TRAINERS

CAN SNEAK UP ON YOU

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CHARLIE JESSIE

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A s a n A m e r i c a n , t h e y ’ l l a l w a y s b e s n e a k e r s C m u s t h a v e b e e n a t t h e b e g i n n i n g o f t h e 2 0 1 0 s w h e n I w o n m y f i r s t o n l i n e
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t o m e a n d I ’ m a f r a i d t o s a y t h a t s o c i a l m e d i a i s a u c t i o n f o r a p a i r o f l i m i t e d - e d i t i o n t r a i n e r s . T h e i m p u l s i v e n a t u r e o f m y p u r c h a s e
r e s p o n s i b l e f o r m y o b s e s s i o n w i t h , o r – a s I p r e f e r t o o k m e s o m e w h a t b y s u r p r i s e , b u t a s s o o n a s I s p o t t e d t h e m o n l i n e I k n e w I
t o c a l l i t – a p p r e c i a t i o n o f l i m i t e d e d i t i o n d e s i g n s . h a d t o o w n t h e m . T h e i r d e s i g n w a s u n l i k e a n y t h i n g I ’ d l a i d e y e s o n p r e v i o u s l y
D e s p i t e t h e w i d e s p r e a d b e l i e f t h a t t h e i n t e r t w i n i n g a n d t h e r e f o r e t h e c o m p l i m e n t s a n d e n v i o u s g l a n c e s I r e c e i v e d f r o m c o l l e a g u e s ,
o f b a s k e t b a l l w i t h h i p - h o p a n d b r e a k d a n c i n g i s f r i e n d s a n d s t r a n g e r s a l i k e c a m e a s l i t t l e s u r p r i s e . U n t i l t h e n , I ’ d b e e n o b l i v i o u s
b e h i n d t h i s p h e n o m e n o n , s o c i a l m e d i a h a d f a r o f t h i s ‘ t r a i n e r s a s c o l l e c t o r s ’ i t e m s ’ t r e n d , o n e t h a t ’ s o f t e n b a s e d o n c e l e b r i t y https://english0905.com/private/
m o r e i m p a c t i n t e r m s o f c o l l e c t a b i l i t y . G r a n t e d t h e e n d o r s e m e n t . G r a d u a l l y , i t d a w n e d o n m e t h a t s e l l i n g t h e m c o u l d h a v e e a r n e d
r o o t s l i e i n 1 9 7 0 s A m e r i c a n s t r e e t c u l t u r e b u t i t w a s m e s e v e r a l t i m e s m o r e t h a n I p a i d , b u t I w a n t e d t o s h o w t h e m o f f s o w o r e t h e m
a c t u a l l y p o s t 2 0 1 0 w i t h t h e r i s e o f o n l i n e i m a g e s t o d e a t h . I k e p t a c l o s e e y e o n t h e r e s a l e m a r k e t n o t i c i n g t h e i n c r e d i b l e m a r k u p
a n d i n t e r n e t c o m m e r c e t h a t t h i n g s r e a l l y t o o k o f f . i n s o m e c a s e s a n d l a t e r s e t u p w h a t u l t i m a t e l y t u r n e d o u t t o b e a r e a s o n a b l y
O n e d a y a s I w a s i d l y s c r o l l i n g t h r o u g h m y f e e d , m y p r o f i t a b l e s i d e h u s t l e .
a t t e n t i o n w a s g r a b b e d b y t h e s e a m a z i n g c u s t o m
d e s i g n e d s n e a k e r s . I ’ d n e v e r s e e n s u c h e y e -
YOSHIE
c a t c h i n g d e s i g n s a n d I i m m e d i a t e l y b o u g h t t h e m ,
i g n o r i n g t h e i r s o m e w h a t e y e w a t e r i n g p r i c e t a g , a n d
D Whilst at fashion school, I did an internship with a designer specialising
s i n c e t h e n I ’ v e n e v e r l o o k e d b a c k .
in sports footwear, the leading name at the time, and so a great placement.
His designs were extraordinary; radical and flamboyant to the point of being
slightly garish at times, but nevertheless they were snapped up by celebrities eager
to ditch their swanky designer heels for something comfortable yet stylish. To my
RAMONA utter surprise, at the end of the internship I was given a pair. I couldn’t believe my
B m a g e i s f u n d a m e n t a l t o t h e w o r l d o f
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luck and after a matter of days I realised that their comfort was second to none and
a d v e r t i s i n g a n d a s a n a d v e r t i s i n g e x e c u t i v e , m y this was where my career path lay. I managed to land a job as a junior designer in
e m p l o y e r h a s h i g h e x p e c t a t i o n s o f m e t o l o o k t h e an up-and-coming footwear studio, where I’ve worked on all sorts of innovative
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p a r t , e s p e c i a l l y s i n c e i t ’ s s o m e t h i n g t h a t a f f e c t s a designs and my own style has gone from strength to strength.
c l i e n t ’ s p e r c e p t i o n o f e x p e r t i s e . R e g a r d i n g s u i t s ,
I f i n d u n d e r s t a t e d c l a s s i c s m o r e a p p r o p r i a t e t h a n
d e s i g n e r g e a r , b u t t r a i n e r s a r e a w h o l e o t h e r s t o r y . THOMAS
Q u a l i t y i s f i r s t a n d f o r e m o s t , s o m e t h i n g s t u r d y
m a d e f r o m d u r a b l e m a t e r i a l s b e c a u s e I ’ m o n m y R u n n i n g a b o u t i q u e f o o t w e a r s t o r e m e a n s I h a v e t o k e e p u p t o d a t e w i t h
m y c l i e n t s ’ s h i f t i n g t a s t e s a n d t h e b o o m i n d e s i g n e r t r a i n e r s a l e s s o m e y e a r s a g o
f e e t a l l d a y l o n g , b u t t h a t ’ s n o t t o s a y t h a t d e s i g n
m a d e m e t a k e a m o r e f a v o u r a b l e p o s i t i o n . W h e r e o n c e h e e l s w e r e t h e g o - t o
isn’t a factor. Scouring the internet for lesser-
s h o e f o r o f f i c e w e a r , s a l e s h a v e d e c l i n e d s o m u c h s o t h a t i t d o e s n ’ t m a k e a n y
k n o w n b r a n d s g i v e s m e t h e o p p o r t u n i t y t o m a k e a
f i n a n c i a l s e n s e t o m a i n t a i n a l a r g e s t o c k . R e p l a c i n g t h e m w i t h a s e l e c t i v e , b u t
s t a t e m e n t w i t h m y f o o t w e a r . W h i l e I a c k n o w l e d g e
h i g h - q u a l i t y s e t o f d e s i g n e r t r a i n e r b r a n d s h a s d o n e w o n d e r s f o r t h e b u s i n e s s .
t h a t t h i s a t t i t u d e i s a l w a y s g o i n g t o i n c u r s u b s t a n t i a l
C l i e n t s c a n a l s o o r d e r c u s t o m - m a d e d e s i g n s f r o m a c o u p l e o f o u r s u p p l i e r s
f i n a n c i a l o u t l a y , I s e e i t a s a n i n v e s t m e n t a n d i t ’ s
w h i c h i s g r e a t a s i t c r e a t e s l o y a l t y a n d r e p e a t b u s i n e s s . T h e s e c t o r i s p r e t t y
n o t a s t h o u g h I ’ v e b u i l t u p a h u g e c o l l e c t i o n –
c u t - t h r o a t t h e s e d a y s a n d i t p a y s d i v i d e n d s t o s t a y a b r e a s t o f a l l t h e e m e r g i n g
j u s t a s e l e c t f e w p a i r s .
p l a y e r s o n t h e s c e n e a s w e l l a s w h a t ’ s t r e n d i n g o n l i n e a m o n g c u s t o m e r s .
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