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Confectionary category is driven                                                                                                                     INSTORE  SOLUTIONS



                 by impulse and inspiration that


                 leads to great sales                                                                                    Confectionary category
                                                                                                                              In Duty Free
                                                                                                                           is one of the most
                                                                                                                          important category in
                                                                                                                              sales value*









                                             Yummy!                    €








                      STOP                 INSPIRE                     SELL



                        We created confectionery aisles that will be noticed by the
                              shopper, offer pleasure and inspire to explore
                                       the impulse driven category.
                                      The retail solutions based on:                          In Duty Free
                            •  design and communication, spacious layout and               snacking/buying for
                             correct placement in store, and attention for lighting        yourself and gifting
                               •  will increase sales and brand awareness.                 are the main reason
                                                                                                for buying




                                                                                                                             *Source: Generation Research, Sweden.
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