Page 48 - TFC0834_Travel_catalogue_2019
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INSTORE SOLUTIONS Special displays catch
Turning off
the autopilot:
the candy section.
Delicious the eye and invite to
category signage Best sellers
STOP draws attention to drive traffic
to the aisle.
confectionery
from a distance.
Placing
the gondola optimally
considering the
shopper traffic flow, is
a key to selling
success.
A spacious Established
confectionery brands function
aisle is inviting as category
beacons
Lighting
Confectionery captures attention
department should and highlights
have space for products. Improving
exploration and
inspiration lighting
increases sales
by 10%*
*Source: KOPLA Research 2015
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