Page 49 - TFC0834_Travel_catalogue_2019
P. 49
Well organised Yummy! INSTORE
& filled SOLUTIONS
confectionery
shelf inspires
to shop
Placing
chocolate products INSPIRE
first drives traffic
and creates
Deliciousness additional
of the products sales
will inspire the
shopper and have
‘must buy’ effect. Highest
penetration
Most
impulsive
shopping
Intuitively
arranged
assortment is
pleasant to
shop.
Organising
segment’s products
in vertical blocks ...and
supports speeds up
navigation... shopping
*Source: KOPLA Research 2015
49
