Page 47 - Fazer Confectionery Travel retail_2020-2021_portfolio

Confectionery category is driven INSTORE SOLUTIONS

by impulse and inspiration that

leads to great sales Confectionery category
In Duty Free

is one of the most
important category in
sales value*

Yummy! €

STOP INSPIRE SELL

We created confectionery aisles that will be noticed by
the shopper, offer pleasure and inspire to explore
the impulse driven category.
In Duty Free
The retail solutions based on: snacking/buying for
1. design and communication yourself and gifting
2. spacious layout and correct placement in store are the main reason
3. attention for lighting for buying
→
→ will increase sales and brand awareness

*Source: Generation Research, Sweden.
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