Page 49 - Fazer Confectionery Travel retail_2020-2021_portfolio
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INSPIRE Yummy! INSTORE SOLUTIONS
INSPIRE
Intuitively
arranged Well organised & filled
assortment is confectionery shelf inspires to
pleasant to shop.
shop.
Organising segment’s products in
vertical blocks supports navigation.
Deliciousness of the products will
inspire the shopper and have ‘must
buy’ effect.
Placing
chocolate products
first drives traffic
and creates
additional
sales Most Highest
impulsive penetration
shopping *Source: KOPLA Research 2015
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