Page 48 - Fazer Confectionery Travel retail_2020-2021_portfolio
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INSTORE SOLUTIONS STOP
Lighting
captures attention
Turning off the autopilot and highlights
- special displays catch the eye products.
and invite to the candy section. Improving Established
lighting brands function
Placing the gondola optimally increases sales as category
considering the shopper traffic by 10%* beacons
flow, is a key to selling success.
Confectionery department should
have space for exploration and
inspiration.
Delicious category signage draws
attention to confectionery
from a distance.
A spacious
confectionery
*Source: KOPLA Research 2015 aisle is
inviting
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