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THERE IS NOTHING LIKE A HARLEY-DAVIDSON MOTORBIKE



                                  Director of the Harley Owners Group (HOG) Chapter of Geneva

                                                          It's a legacy! Harley-Davidson   Q: So  what is so  "sexy"
                                                          is a major company making   about a Harley-Davidson?
                                                          beautiful motor-cycles. The
                                                          company did not do so well   You have to sit on the machi-
                                                          until 1983 when they almost   ne to be able to understand,
                                                          went bankrupt. One of the   feel the vibration and hear its
                                                          grandsons of the founders,   pure mechanical throb. It's a
                                                          Willy Davidson, together with   lifestyle; there's no plastic - it's
                                                          other investors, took over the   all pure metal! The legacy that
                                                          company and started produc-  comes with it; the tradition
                                                          tion again. The machines were   and the history since the com-
                                                          improved, as the older models   pany started in 1903.
                                                          had a reputation for leaking
                                I knew little about motor-  oil, being difficult to start, etc.   In 2003, Harley-Davidson
                                cycles; even less about   Now they are absolutely won-  celebrated its 100th anniver-
                                Harley-Davidsons          derful. Even the sound of the   sary. More than 250,000
                                until the day I met Dr Guy   engine is patented: nobody is   motorbikes gathered in
                                de Smet, a dedicated      allowed to copy the sound   Milwaukee, Wisconsin, from
                                                    fan
                                                          these machines make.
                                Harley-Davidson 	                                   all over the world. I was there
                                who knows everything                                and it was quite amazing; a
                                there is to know about    During that time the HOG   real fiesta! The whole city of
                                these legendary motor-    the Harley Owners Group   Milwaukee was full of bikes -
                                cycles.                   was also created. Today, there   - no cars!
                                                          are more than 1 million mem-
                                The Harley Owners         bers worldwide, which makes   Why am I so attached to the
                                Group Chapter in          it the largest factory sponsored   Harley-Davidson? I simply do
                                Geneva is not only one    motorcycle club in the world.   not know. I have been riding
                                of the most international   Every Harley-Davidson dea-  bikes since the age of 25. I
                                Harley-Davidson factory   ler has a Chapter, or there is a   have had a Yamaha, a Honda,
                                sponsored clubs in the    HOG Chapter linked to an   a BMW (all great machines!)
                                world  --  with members   official dealer. There is a dea-  but since I started riding a
                                                           ler in Geneva (Moto Mure)   Harley-Davidson four years
                                from some twenty diffe-
                                                          and we are the official local   ago, you will never make me
                                rent nations  --  but also
                                                          chapter, which started five   change. It was always my
                                one of the most dyna-
                                                          years ago. I myself took over   dream to have a Harley. So
                                mic. They organize trips,
                                                          as president a year and a half   when I tried one out -- that
                                outings and informal
                                                          ago.                      was it! I sold my BMW and
                                rides; they participate in
                                                                                    bought a Harley. I cannot
                                charity events  ...  The
                                                           Each national HOG is sub-  explain it, but I could invite
                                atmosphere is friendly
                                                           divided into local chapters.   you for a ride.
                                and courteous  --  so if
                                                           HOG Switzerland with about
                                you are a Harley fan or
                                                           4,500 members brings toge-  People sitting in their cars
                                 interested in motor-
                                                           ther all the different local   look at me when I'm riding my
                                 cycles, what are you
                                                           chapters, such as Geneva,   bike and may think that I'm a
                                waiting for? I'm sure the
                                                           Zurich, etc. We are like a big   weirdo or a strange guy, but
                                 members of the Harley     family. Altogether, we have   they do not know the pleasure
                                 Owners Group Chapter      more than sixty members in   of being out there in the wind,
                                 of Geneva are going to    Geneva. Whenever we go to   in the sun, riding along...
                                 do everything they can    Lausanne, Neuchâtel, Berne
                                 to make you feel wel-     or elsewhere, I can always call   Q: Harley-Davidson is often
                                 come.                     the president of the local clubs   associated with bad guys?
                                                           and say to them: "Hey, I'm
                                 Q: Guy,  what is so  excep-   coming with my guys. Can we   There is good and bad in

                                 tional 	                                           everything. We, for our part,
                                          about
                                                   these
                                                           go and have a meal together?"
                                 machines?                 The tone is very informal and   share the true legacy and we
                                                           friendly.                invest all our passion and time
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