Page 68 - Dedication

mentioned products or services by explaining this in an
interesting way, instead of simply listing their features.

e- Open with a strong statement:

Open the letter with a sentence that draws the reader's
attention to the letter's content and establishes a reason to
continue reading. It is important to open the letter with a
strong statement or the company's slogan.

f- Include important details:

The letter of introduction should include the important
information that the audience need. For instance, in business-
to-business letters of introduction, if there is a need to have a
partnership or make a co-operation with another company,
your important details might include the products or services
that you intend to provide in a co-operation or partnership.

On the other side, in business-to-customer letters of
introduction, if a new business will be introduced to the target
market, the importance of these products or services should be
mentioned to them as well as the benefits they will create to
them.

f- Keep the letter concise:

Sentences of the letter should be kept short and limited to a
single page, whereas words should be kept 400 words as a
maximum. All needed details should be included in the letter,

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