Page 55 - Black Friday Ebook (FINAL)
P. 55
Founder-Led Content
When the owner of a company makes an appearance, the content creates a
stronger personal connection between brands and their audience.
Remember that people often buy from people, not businesses!
Here are some ideas for founder-led content:
● The story behind the brand ● Presentations/workshops
● What the brand stands for ● Interviews
● The background, history and ● Feedback sessions
experience of the founder
● Objection-busting
● Welcome video/message
● Thank You videos
● Product demos
Oldie but a goodie: Dollar Shave Club founder-led commercials
What We Suggest:
● 1 founder-led video
