Page 54 - Black Friday Ebook (FINAL)

Branded Videos

These videos are not product specific.

Usually highly produced, they portray the general brand story, missions, values,
alongside your hero products and any Unique Selling Points (USP)

What We Suggest:

If you don’t have the budget for a nicely produced video about your brand, swap

this for an authentic piece of founder-led content talking about the origins of
your brand and/or what you stand for.

User Generated Content (UCG)

● Customers filming themselves These videos can be made by small
using your product content creators with a good eye for
video editing.
● Customer testimonials
They do not need to come from
Again, these videos do not have to large accounts as the main
be extremely professional - you objective is to gather content (not
want them to be authentic and create traffic)
something your future customers
can relate to. UGC and customer testimonials are
an essential part of a good
They also do not have to be long - 15 advertising strategy so make sure
sec is perfect. you get as many as possible.

What We Suggest:

3 customer testimonials, 15 sec to 30 sec. Or a patchwork of customer testimonials