Page 56 - Black Friday Ebook (FINAL)

Technical Requirements

You can find the format requirements for images and video ads here:
https://www.facebook.com/business/ads-guide

As you’ll see, there are many different formats and it can be a bit daunting trying
to navigate those requirements.

To simplify, here is what we recommend you take into consideration (as a
minimum)

Images >> Technical Requirements

Ideally a selection with white space to include text on the right side.

● File type: jpg or png ● Text overlay, limit to 20% max of
the image surface (images that
● Image ratio: 1:1 for Instagram consist of more than 20% text may
and Facebook feeds, and 9:16 for experience reduced delivery
Stories
/performance)

● Recommended resolution: ○ Text overlay testing tool:
highest resolution image https://www.facebook.com/

available.
ads/tools/text_overlay