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Strategies to Help Improve Your Presenter: Kristin Miller-Goddard

Reputation and Image to Help

Drive Business to Your Hotel

Use social media to make an impression on guests and the community
• Create a monthly blog to showcase your employees and community in-
volvement.
• Select a social media platform that connects to a particular demographic
that you are seeking.
• Remember that booking decisions can be made based on your social media
presence and community engagement.

• Share positive stories on social media.
• Incorporate soft marketing (a more subtle and friendly approach to market
your hotel) into your social media presence and responses
• Share positive comments on social media.