Page 51 - Winter 2018 Journal
P. 51

This year, NWSEF is funding 11 innovative programs      The partnership began to give every child, regardless of
        and supporting approximately 30,000 youth. In addi-     his or her financial situation, the opportunity to experience
        tion, we’re focusing heavily on tracking conversion and   and fall in love with winter sports.
        establishing participant pipelines in communities across    “As the cold weather sets in each year, we tend to hunker
        the United States. While we’re just getting started, we’ve   down, turn on the TV, and tuck in for the season,” said Rich
        learned a lot in our five-year history. Most importantly,   West, CEO of YMCA of Northern Utah. “The NWSEF’s
        the key to a successful youth skiing/riding initiative is   support for the program is so important. It’s designed to get
        collaboration.                                          kids outside during the winter months and gets them to take
            NWSEF’s first community-based snowboard and alpine   part in some wintry fun. Youth participating in winter sports
        program started in Salt Lake City, Utah, as a partnership   not only plays an important role in exercise, but also pro-
        with the YMCA of Northern Utah. That pilot began with   motes mental well-being.”
        18 kids taking ski lessons at Park City Mountain Resort.    As the program has grown from 18 to 180 youths,
            “The Foundation’s partnership with the YMCA of      NWSEF, the YMCA, and our mountain partners have
        Northern Utah was a perfect match,” said Dick Coe, former   worked together to reduce common barriers to youth partic-
        NWSEF executive director. “The program came together    ipation. These include financial and transportation barriers,
        quickly in 2014 and has grown continually every year thanks   improving on mountain experiences for youth and their fam-
        to the participation of the Utah resorts.”              ilies, and facilitating participant conversion from “learn to”
            Today the YMCA program, funded by NWSEF, has        to more advanced skills clinics and competition.
        expanded to serve more than 180 youth aged 6 to 18, who     The success of these programs is directly correlated to
        are completing 6-plus-week programs in either alpine skiing   the teamwork and collaboration of all parties. We commu-
        or snowboarding at Utah’s Solitude Mountain Resort,     nicate, share resources, think outside of the box, and facil-
        Nordic Valley Ski Resort, and Snowbasin Resort.         itate new opportunities for our youth every year. This







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