Page 52 - Winter 2018 Journal
P. 52

Growing the Sport

        year, for the first time, we’re working with the YMCA and
        Solitude Mountain Resort to “graduate” our learn-to youth
        into more advanced programs, such as Solitude’s Fly Like An
        Eagle Program.
            “Solitude was honored to support the NWSEF and
        YMCA programs here in Utah,” said Tim Wolfgram, the
        resort’s director of snowsports services. “We enjoy teaching
        local youth how to ski and snowboard on our mountains this
        season and hopefully helped foster their lifelong appreciation
        for winter recreation.”
            You may wonder how we come so far. The answer is
        openly and honestly addressing any and all barriers to par-
        ticipation that arose throughout the program. For example,
        transportation from Ogden to Salt Lake’s area mountains
        was far too cumbersome for many, so the program expanded
        to Nordic Valley and Snowbasin to accommodate Ogden                                                            Courtesy NWSEF
        area youth. In another example, when the process of issu-
        ing rentals on a busy Saturday at Solitude made program
        days a bit chaotic, Wolfgram devised a way to issue older   In April 2017, Olympic and Elite Athletes joined NWSEF and YMCA
        rental gear to the YMCA youth to check out and take home   Youth at Solitude to celebrate the Y|Ski program.
        between sessions. This innovative fix freed up the rental pro-
        cess, allowed kids to get accustomed to their gear, and meant   Now, we’re devising ways to keep kids progressing on
        they could arrive ready for their lessons as soon as they got   the mountain, and offering opportunities to stick with ski-
        off the bus.                                            ing and riding after they graduate from the Y’s program.
                                                                NWSEF provides numerous resources, the YMCA contin-
                                                                ues to work within the community and offer transportation
                                                                and chaperones, and Solitude is committed to finding ways
                                                                to get the kids into more advanced on mountain programs.
                                                                Each partner is equally committed to supporting youth par-
                                                                ticipation in a sustainable way, and together we’re able to
                           Heated Ski Lockers                   reduce traditional barriers to access. Together, we want to

                                                                not only teach kids to ski and ride, we want them to keep
                                                                skiing and riding.
                                                                    “Our Y is committed to maintaining access for as long
           • Lock-in your customers                             as each child wants. To accomplish this we feel it is critical
                                                                to engage the resorts and the ski industry to engage with our
                                                                vision,” said West. “Solitude has been an amazing partner to
           • Payback in one season                              help break barriers along with Snowbasin and Nordic Valley.
                                                                And, none of this would be possible without NWSEF lead-
                                                                ing the way.”
           • Differentiate your resort                              The NWSEF is excited to expand our YMCA program
                                                                in Utah and to launch new collaborative on-mountain proj-
                                                                ects, such as our pilots with Killington/Pico and the Pico
           • Worldwide market leader                            Schools Program in Vermont, the Shred Foundation’s pro-
                                                                gram with Windham Mountain in New York, and with Sky
                                                                Tavern in Reno, Nev.
           • ,QFUHDVH UHVRUW SURÀWDELOLW\                           If you’re interested in expanding your community out-
                                                                reach/youth programs with NWSEF’s help, visit us at
                                                                NWSEF.org, or reach out to Constance Beverley, at con-

                                                                stance.beverley@nwsef.com.



        50  | NSAA JOURNAL  | WINTER 2018
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