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Ruth Nielsen, Shareholder, Keating, Bucklin & McCormack
Kimberly A. Viergiver, Rietz Law Firm
Mistica Walker, Specialty Claims Adjuster, Safehold Special Risk

Beyond Skiing: The Next Generation in Area Attractions Palomino 4
Moderated by Parker Riehle, President, Vermont Ski Areas Association
Steven Fuller, Vice President, Bristol Mountain Resort
& Roseland Adventure Attractions, NY
Jessica Milligan, VP, Chief of Product, Sales & Services,
Jackson Hole Mountain Resort, WY
Steve Wright, President & General Manager,
Jay Peak Resort, VT

Reclaimed Water: Making Every Drop Count Palomino 9
Moderated by Judy Dorsey, President, Brendle Group
Ken Hess, General Manager, Massanutten Resort, VA
J.R. Murray, General Manager, Arizona Snowbowl, AZ
Amy Ohran, President & General Manager, Boreal Mountain Resort,
Woodward Tahoe, Soda Springs, CA

3:00 p.m. – 3:15 p.m. Afternoon Break Palomino Foyer

3:15 p.m. – 4:30 pm. SESSIONS
Partnerships & Influencers: Leveraging Outside Resources Palomino 8
To Gain New Skiers & Snowboarders
Moderated by Mary Jo Tarallo, Executive Director,
Learn to Ski & Snowboard Month/Bring a Friend
Scott Brandi, President, Ski Areas of New York, Inc. (ISKINY)
Raelene Davis, COO & Vice President of Marketing, Ski Utah
Jessyca Keeler, Executive Director, Ski New Hampshire
Mickey MacWilliams, Executive Director,
Michigan Snowsports Industries Association
Michael Reitzell, President, California Ski Industries Association

From Front Line to Bottom Line: Every Employee Matters Palomino 4
Dr. Mark Gasta, Principal, FMG Leading, & Associate Professor,
Masters of Tourism Management, Colorado State University

Attracting & Engaging Four Gewnerations: Palomino 5
Strategies for the Entire Family
John Ashworth, Principal, Bull Stockwell Allen
David Tirman, Executive Vice President, JMA Ventures LLC, CA
Gregg Blanchard, Director of Marketing, Inntopia
Claire Humber, Director of Resort Planning & Design, SE Group

4:45 p.m. – 5:30 p.m. Marketing Awards Reception Princess H/I
Sponsored by Inntopia

Burton Chill Awards
Sponsored by Burton

6:30 p.m. – 9:00 p.m. Final Night Party Copper Canyon
Sponsored by EPR Properties & Skytrac Inc.
Monday, May 8
8:00 a.m. – 10:00 a.m. Sonoran Sunrise Departure Breakfast Princess Plaza

CONVENTION 2017 | NSAA JOURNAL | C9