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develop life skills, and foster a love for winter sports. The mission is Mountain Operations, Boyne Resorts, MI
compelling: Improve the lives, health, and fitness of youth throughout Many areas have long been known as learn-to meccas, embracing
the nation by providing access to winter sports activities. Simply put, new skiers and riders as the future of their business and the
this mission drives Schone Malliet, CEO of the NWAC, every single industry. Yet, these first timers had to first get to the area before
day. To fulfill this lofty mission, Malliet and the industry partners being introduced to skiing and riding. For many, access to the
he assembled not only found and rejuvenated a defunct ski area, slopes is the biggest hurdle. Now, innovative programs and tools
they have also created a new model to introduce kids to skiing and are available to remove this barrier and bring the skiing/riding
snowboarding, all with the ultimate goal of growing participation. experience to schools and into communities. By meeting them in
Join Malliet as he tells the compelling story of the NWAC, its core these environments, areas can provide a taste of skiing/riding that
purpose, and how you can get involved. inspires more people to take the next step and come to the snow,
when they might not have otherwise. Our panel will share their
The Kottke Report: A Preliminary View of the Season successes and challenges in reaching out and putting programs in
Sponsored by Wiegand Sports GmbH place that take the slopes to the people.
Dave Belin, Director of Consulting Services, RRC Associates
Every season is a little different from the last. Whether it’s patterns Anatomy of a Crisis: Analyzing Ski Area Response
of snowfall, demographic changes in key ski markets that impact In Extraordinary Times
visits, the economy’s effect on capital spending, or the growing Jerry Blann, President, Jackson Hole Mountain Resort, WY
revenues from summer, these differences can have dramatic Andy Wirth, President & Chief Executive Officer,
consequences in both the short-term and for the long-term. Squaw Valley|Alpine Meadows, CA
The Kottke National End of Season Survey provides in-depth For most areas, a loss of power is normally a temporary
breakdowns of these drivers of the ski industry and highlights inconvenience. When a significant storm took the power out at
developing trends. Dave Belin, RRC’s director of consulting Jackson Hole on Feb. 8, it was much more than inconvenient; it
services, will put this year’s preliminary results of the 2016-17 closed down the resort for five full days, forcing evacuations from
season into context, nationally and regionally, giving you a broader eight hotels and hundreds of homes. Get an inside look from Jerry
understanding of the overall industry and identifying opportunities Blann, president of Jackson Hole Resort, at how the men and
for the coming season. women of Jackson managed this crisis, bringing the area back online
and fully operational with a skeleton crew. Not one storm but several
Workers’ Compensation: Calculating the Risks storms have also caused havoc in the West, with Squaw Valley, it
Sponsored by KneeBinding seems, taking the brunt of it. Find out how this resilient resort and its
William J. Curtis, Senior Vice President, National Sales, team worked and executed on their emergency communication and
Resort, & Recreation, Safehold Special Risk operation plans, keeping the world informed and the area safe.
Ryan Lavoie, Risk Manager, Peak Resorts, MO
Scott W. Romberger, President, Snow Time, Inc., PA The ROI of a Terrain Park
Workers’ compensation is a complicated issue with many factors Moderated by John Rice, Vice President & General Manager,
involved, including incident rates, types of incidents, costs, and Sierra at Tahoe, CA
employee behavior. These and other metrics are used in the Jesse Boyd, Senior Vice President, Peak Resorts, MO
sometimes arcane calculations to determine your actual experience Chris Gunnarson, President & Owner, Snow Park Technologies
modification rate and your corresponding premiums. Our panel Brent Tregaskis, President & GM, Eldora Mountain Resort, CO
of experts and area personnel will discuss how your rates are Terrain parks require tremendous resources and should be a draw
calculated and what you can do to positively influence your to your area, but do you know how to accurately measure the variety
modification rates and costs. of returns on your park? From incremental revenue to media reach
and exposure, a quality terrain park can be a valuable amenity that
3:15 p.m. – 4:30 p.m. delivers in many ways. Digging deeper into this, our panel of experts
will discuss how they define success related to their park operations
Outreach Programs: Bringing the Slopes to the Kids and where their investments are really paying dividends.
Moderated by Nick Herrin, Chief Executive Officer,
Professional Ski Instructors of America – Sunday, May 7
American Association of Snowboard Instructors
Constance Beverley, Chief Executive Officer, 10:45 a.m. – 12:00 p.m.
National Winter Sports Education Foundation
Jeff Boliba, Vice President of Global Resorts, It's a New Frontier: How the Trump Administration Is
Burton Snowboards Impacting the Ski Industry
Raelene Davis, COO & Vice President of Marketing, Ski Utah Dave Byrd, Director of Risk & Regulatory Affairs,
Jay Scambio, Director, Mountain Sports Development/ National Ski Areas Association

CONVENTION 2017 | NSAA JOURNAL | C13