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Keynoter to Address New Rules of Commerce

& Shifting Economic Powers

In a time of unprecedented change in "Today's realities include new digitally
US economic and political environments,
enabled business models; economic
businesses are hard pressed to harness
uncertainty; a changing labor market
opportunities amid uncertainties on
with more contracting than full-time
everything from technological and
regulatory issues to the populist employment; and global geopolitical
pushback on globalization and trade. changes affecting travel and tourism."
How these considerations are affecting
Geoff Colvin - Geoff Colvin
today’s economic and business
environment will be the focus of the keynote presentation that kicks
off NSAA’s 2017 National Convention and Tradeshow May 5–8 in get ahead of official statistics to understand the big-picture trends
Scottsdale, Ariz. that will shape their future,” Colvin said. “In today’s fast changing
Geoff Colvin, the senior editor-at-large for Fortune Magazine environment, we all have to anticipate the economic future and
and one of the country’s top commentators on business and respond quickly. A winner-take-all dynamic is developing in more
economics, will discuss the tools and attitudes industry leaders industries, so we dare not fall behind.”
need in order to navigate the new rules of commerce, the Colvin’s keynote presentation will be just one of many
economic outlook for the US, and the shifting balance of economic opportunities at the NSAA Convention and Tradeshow for attendees
power globally. to learn about the business, economic, demographic, and even
Colvin says today’s realities include new digitally enabled cultural influences that have bearing on ski area operations now and
business models that take friction out and often blindside incumbents; in the immediate future.
policy and economic uncertainty that really is greater than it used to
be; a changing labor market in which growing numbers of employers
and workers prefer a model based on contracting rather than full-time
employment; and global geopolitical changes that affect all aspects
of business, including travel and tourism. Yet many established
businesses, especially successful ones, aren’t prepared.
“These factors and forces aren’t just interesting news stories.
They change what business people really care about—economic
growth, consumer demand, interest rates, taxes, employment costs,
and more,” said Colvin. “And it all changes by the day.”
Now in his fourth decade at Fortune, Colvin has an insider’s
perspective on these trends and issues through long-standing
relationships with the world’s top leaders in business and
government. A regular columnist and feature writer for Fortune, OPEN YOUR DOORS TO THE WORLD
he is also heard every day on the CBS Radio Network, where
he reaches seven million listeners each week. He has appeared
on numerous network television shows, including Today, Good
Welcome international students to your
Morning America, CBS This Morning, CNN, and the PBS Nightly
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Colvin also is an accomplished author of several books, or 100, CIEE Work & Travel USA can help you
including the international bestseller Talent Is Overrated: What
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which has been published in a dozen languages, and his latest book,
Humans are Underrated: What High Achievers Know That Brilliant
Machines Never Will, which examines how people will create value
for themselves and their organizations as technology performs ever
more jobs faster, cheaper, and better than humans do. ciee.org/winterhire
“All businesses, emphatically including ski areas, need to

CONVENTION 2017 | NSAA JOURNAL | C11