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Sessions

Saturday, May 6 Professional Ski Instructors of America –
American Association of Snowboard Instructors
10:00 a.m. – 11:15 a.m. Gates Lloyd, Snowsports Director,
Arapahoe Basin Ski Area, CO
Mud, Barbed Wire, & Color: The Big Attraction Mike Solimano, President & GM, Killington Resort, VT
of Non-Traditional Events The NSAA Beginner Conversion Study is validating area best
Jeff Suffolk, Chief Executive Officer, Human Movement practices and revealing new information about beginner skier
Events are multi-headed animals requiring areas to carefully assess and rider behavior. For years the Model for Growth served as the
the risks and rewards and the revenues and expenses. With areas definitive template for driving conversion. With its 10 best practices
hosting a wider variety of events year-round than ever before, it’s clearly outlined, many areas embraced these to great success. Our
important to understand the complexity of offering events, whether panel of area leaders will speak to what they are learning through
area-owned or promoter-driven. Digging into the details, this session their participation in the study and how they are changing their
will explore the impacts on revenues, overhead, and operating businesses to take advantage of this new information. Looking for
expenses for non-traditional events. new ideas to increase your conversion and retention? Be sure to
attend this session.
From Tragedy to Silver Linings: How Two Families
Are Influencing Positive Change for the Sport Shifting the Risk: Protecting Yourself in an Era
Moderated by Tim Hendrickson, Of 3rd Parties & Releases
Senior Vice President, MountainGuard Thomas Aicher, Principal, Cleary Shahi & Aicher
Dr. Helen Chew & Dr. Mark Henderson Ron Cohen, Chief Administrative Officer/General Counsel,
Kelli & Chauncy Johnson Mammoth Mountain, CA
Nicole Lieberman, Director of Administrative Services, Michael Greear, Director Risk Control, Aon Risk Solutions, Inc.
Sugar Bowl Resort | Royal Gorge For every area, there is a struggle to provide the amenities and
When tragedy strikes, people work through their grief in many events that keep guests happy and coming back. At the same
different ways. Two families, each impacted by heartbreaking losses time, not every area has the resources to do everything they want.
while skiing, have chosen to turn their efforts towards working Enter the third-party, the people and businesses that provide the
collaboratively with local areas and NSAA to help other families service or put on the event that you can't by yourself. However,
avoid suffering similar incidents. Kelli and Chauncy Johnson have it's more complicated than a simple handshake, and the law gets
partnered with NSAA to develop the new #RideAnotherDay tricky quickly. This legal and financial-focused session will dig into
campaign, in honor of their daughter Elise. After losing their son the details you need to know to protect yourself and your business
John, Mark Henderson and Helen Chew have teamed up with Sugar when something goes wrong.
Bowl in California to develop innovative safety initiatives focused on
increasing chairlift safety awareness. Each family will share its story 1:45 p.m. – 3:00 p.m.
and how, working in concert with Sugar Bowl and the industry, they
are striving towards a safer experience on the slopes for all. The National Winter Activity Center:
Inspiring Future Generations
From Data to Decisions: Using the Data from NSAA’s Schone Malliet, Chief Executive Officer,
Beginner Conversion Study National Winter Activity Center, NJ
Moderated by Rob Linde, Dave Hunter, Snow Grooming Sales Director, PRINOTH Ltd.
Director of Business Development, RRC Associates Charles Santry, President, HKD Snowmakers
Tyler Fairbank, Chief Executive Officer, Tom Wells, President & CEO, Royal Trail Works, Inc.
The Fairbank Group, MA The National Winter Activity Center is like no other ski area.
Nick Herrin, Chief Executive Officer, Imagine an area whose only purpose is to teach kids to ski and ride,

C12 | CONVENTION 2017 | NSAA JOURNAL