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Moderators & Panelists

Thomas Aicher Dave Belin
Partner Director of Consulting Services
Cleary Shahi & Aicher, VT RRC Associates, CO
A Vermont native, Tom Aicher is one of In his role as director of consulting
the leading ski resort industry defense services for RRC Associates, Dave
attorneys in the country, and has served Belin brings strong analytical skills and a
as NSA’s outside special counsel since common-sense approach to help clients
2016. He was admitted to the Vermont make data-driven decisions. He works
Bar in 1991, and ever since has been closely with RRC’s travel and tourism
a strong voice on behalf of ski areas as well as an active member clients, including ski resorts, destination marketing organizations,
and board member of the Association of Ski Defense Attorneys hotels, and attractions. His work has formed the basis of numerous
(ASDA). Aicher is regularly involved with the defense of many of strategic and marketing plans for mountain resorts and other tourism-
Vermont’s mountain resorts in connection with injuries from skiing, based clients. As the primary author of the NSAA Economic Analysis
snowboarding, snowmobiling, golf, ATV, tennis, and other recreational of U.S. Ski Areas, Belin has an excellent understanding of the financial
and sports injury claims. In addition, he handles a number of general state of the ski resort business. He also is involved in NSAA’s two
premises liability claims. Aicher is special counsel to Vermont’s other major research reports, the Kottke End of Season Survey and
Outdoor Guide Association in connection with risk management and National Demographic Study. Belin has a master’s degree in business
liability issues, and works closely with NSAA and the Vermont Ski administration from Duke University’s Fuqua School of Business.
Areas Association on risk management and legal issues.
Constance Beverley
Dave Amirault Chief Executive Officer
Marketing Director National Winter Sports
Snowbird Ski & Summer Resort, UT Education Foundation
Dave Amirault—or “Digi Dave,” as he is Constance Beverley serves as CEO of
known in the ski world—is the marketing the National Winter Sports Education
director for Snowbird Ski & Summer Foundation (NWSEF). Founded in 2011
Resort, where he is responsible for the with a mission of convening organizations
resort’s social media, content strategy, to play an effective role in improving the
video, mobile applications, and other lives, health, and fitness of children through participation in winter
nerdy, but critical, projects. Amirault’s career began at Sunday sports, the NWSEF’s ultimate goal is to help more than 100,000
River Ski Resort in Maine, where as a 16-year-old he worked in the youth gain access to winter activities, including skiing, snowboarding,
marketing department managing the resort’s online presence. In cross-country skiing, snowshoeing, and more. Beverley left her
2005, he joined Freeskier Magazine as online editor, and while there previous life as a Wall Street lawyer to work toward improving access
he developed Freeskier.com into one of the first socially driven action- to winter sports, joining STOKED Mentoring, Inc., where she served
sports sites on the web. In 2009 Apple recognized the Freeskier as director of development and partnerships. She also serves on the
Magazine Podcast produced by Amirault as a “Top 10 Video Podcast.” boards of the Kelly Clark Foundation and SheJumps, and has served
Amirault lives with his dog Rudy (who has his own Twitter handle @ as an advisor to Boarding for Breast Cancer (B4BC) in Los Angeles
RudyDoodle. Amirault can usually be found on skis or a bike. and the CHILL Program in Salt Lake City.

John Ashworth Gregg Blanchard
Principal Director of Marketing, Inntopia
Bull Stockwell Allen, CA Gregg Blanchard is the director of marketing
John Ashworth, a principal with Bull for commerce, marketing, and intelligence
Stockwell Allen for more than 20 years, provider Inntopia, where he joined as part of
has focused on recreation, resort, and the Ryan Solutions acquisition in 2016. He's
hospitality planning and design projects also the creator and editor of SlopeFillers, a
throughout the United States and abroad. resort marketing blog and toolset used by
Ashworth’s strategic integrated approach thousands of resorts marketers each week.
to design brings together big-picture goals with the details that make Blanchard is known for his level-headed, unique perspective on marketing
each project unique. Ashworth believes that the greatest design solutions topics and industry trends, and is a regular contributor to industry
grow organically out of the specifics of place. He specializes in the ability publications. He lives in Eden, Utah, with his wife and two children, where
to deliver authentic architecture within remarkable settings. he is a proud passholder at Nordic Valley, the state's smallest ski area.

C16 | CONVENTION 2017 | NSAA JOURNAL