Page 85 - 74752_NSAA_LowRes

Dave Hunter Danielle Kristmanson
Snow Grooming Sales Director Partner/Creative Director
PRINOTH Ltd. Origin Design + Communications, BC
Dave Hunter has been in the industry for Origin is a strategic marketing, creative,
more than 30 years. His main focus was and communications firm specializing in
on the resort operations side although mountain sports and resort tourism based in
he also has worked very closely with Whistler and Montreal. As Origin’s founding
marketing and sales throughout his partner and creative director Danielle
career. Hunter has been with PRINOTH Kristmanson boasts a wealth of expertise in
snow groomers since 2013 as the director of sales for North America. mountain sports and tourism marketing. Her work with brands such as
Whistler Blackcomb, Tourism Whistler, lntrawest, Sun Valley Resort and
Kelli & Chauncy Johnson Sun Valley Marketing Alliance, Telluride Tourism Board, the Canadian Ski
Thermopolis, WY Council Bike Parks of BC has positioned her as one of the industry's
On Christmas Eve, 2010, Kelli Johnson leading creative strategists and brand development specialists. She has
and daughter Elise were involved in a a bachelor of applied science degree in communications and marketing
tragic ski accident. As a result of the from Simon Fraser University. A Whistler resident for more than 20 years,
accident, Elise lost her life, Kelli sustained she balances directing Origin’s Whistler studios with an aggressive
multiple injuries, and the snowboarder snowboard, mountain bike, and travel schedule.
who collided with them also lost his life.
Chauncy and Kelli have partnered with Ryan Lavoie
NSAA in order to bring awareness to Risk Manager
ski safety, and hope to influence skiers and riders across the globe Peak Resorts, MO
to practice safe behaviors on the mountain. The Johnsons currently Ryan Lavoie, VP of risk management for Peak
reside at their family ranch in Thermopolis, Wyo., where they are Resorts, developed his passion for skiing in
raising their four children. Chauncy is the business manager for a the White Mountains of New Hampshire. He
local school district and Kelli focuses her time on the kids and her holds a BS in industrial safety and has been
younger brother Ryan, who has Down syndrome. The Johnsons have practicing in the field of occupational safety
skied and snowboarded for more than 20 years and continue to make for more than 15 years. Lavoie is a member
this a family tradition with their kids. of the Board of Certified Safety Professionals, holding the Certified Safety
Professional (CSP) designation, and is a member of the American Society
Jessyca Keeler of Safety Engineers. He has held positions as a safety professional in the
Executive Director insurance industry, the New Hampshire Department of Transportation,
Ski New Hampshire and both private and publicly owned ski resort operations. Lavoie currently
Since May 2014, Jessyca Keeler has manages Peak Resort’s workers’ compensation program for 14 ski resorts in
been the executive director of Ski New seven states, spanning monopolistic state funds and open market programs.
Hampshire, where she oversees the
organization’s mission to support the M-J Legault
state’s ski industry through promotional Partner/Strategic Planning Director
efforts, advocacy and legislative work, Origin Design + Communications, BC
and educational opportunities for members. For several years prior As one of the mountain sport industry’s
to joining Ski NH, Keeler owned Align Partnerships, a consulting leading marketing strategists, M-J Legault
company that assisted clients with sponsorship development, is the driving force behind several
promotional programs, and marketing efforts. While she got her start mountain and tourism campaigns. She is
in partnership marketing with the Olympic Regional Development a partner and strategic planning director
Authority (ORDA) in Lake Placid, NY, she developed her skills at at Origin Design + Communications, a
managing and leveraging sponsorship programs during her years as digitally driven marketing, creative, and branding firm specializing
the director of partnership marketing for American Skiing Company in mountain sports and resort tourism, with offices in Whistler and
Montreal. Legault has a marketing degree from Concordia University
and has worked in ad agencies based in British Columbia, Colorado,
and Vermont, never straying far from the mountains that inspire
her. She is currently working with brands including Vermont’s Jay
Peak Resort, The North Face, Rocky Mountain Bicycles, and Peak
Performance. When she’s not snowboarding at Jay Peak you can find
her riding her Triumph on a twisty road somewhere.

CONVENTION 2017 | NSAA JOURNAL | C21