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Jessica Milligan Amy Ohran
Vice President & Chief of Product, President & General Manager
Sales, & Services Boreal Mountain Resort, Woodward
Jackson Hole Mountain Resort, WY Tahoe, Soda Springs, CA
Jessica Milligan started her career at Jackson Amy Ohran has been a professional
Hole Mountain Resort in 1996 in the retail in the ski industry for 25 years with
division, and expanded her scope in 2008 a career rooted in snowsports,
to include the oversight and development of business development, and leadership
the resort profit centers. Milligan oversees development. While at Mt. Bachelor,
the JHMR mountain sports school, retail/rental, food and beverage, tickets Ore., Ohran held the positions of snowsports school director and
office, and group and conference services. Additionally, she has championed director of staff and snowsports and also served as a board member
the development of the resort’s summer activities and programming. Milligan for Oregon Adaptive Sports. In 2012 she moved to Truckee, Calif.,
left the resort for a stint at Patagonia in Ventura, Calif., overseeing their retail and into her current position as president and general manager of
store expansion. She is the mother of three young ripping skiers, and cannot Boreal Mountain Resort, Woodward Tahoe, and Soda Springs Resort
imagine a more exciting time to live and work in Jackson Hole. in north Lake Tahoe, Calif.

JR Murray Michael Reitzell
General Manager President
Arizona Snowbowl, AZ California Ski Industries Association
J.R. Murray has been general manager at Mike Reitzell is president of the California
Arizona Snowbowl for more than 25 years Ski Industry Association (CSIA), a
and is a 38-year ski industry veteran. A nonprofit trade association representing
graduate of Colorado State University, he ski resorts in California and Nevada.
began his career at Loveland Ski Area, CSIA supports its member resorts by
Colo., and later moved to Snowbasin, coordinating state and national legislative
Utah. After working for Sun Valley, Murray activities, and by providing services related to government relations,
and his wife, Peggy, moved to Flagstaff to stabilize and chart a future for public relations, risk management, and technical training. Prior to his
Snowbowl, one of the oldest ski areas in the US. Murray was instrumental role with CSIA, Reitzell spent 15 years as an attorney representing
in the successful master development plan that approved snowmaking at ski resorts in California and Nevada.
Arizona Snowbowl, a process that took 10 years and the most litigated EIS
in the ski industry, stopping at the US Supreme Court. Arizona Snowbowl Parker Riehle
was the first ski area in the country to use reclaimed water exclusively for President
snowmaking. Murray is a member of the NSAA Public Lands Committee. Ski Vermont / Vermont Ski Areas
Association
Ruth Nielsen Parker Riehle has been at Ski Vermont for
Shareholder more than 17 years, serving as president
Keating, Bucklin & McCormack, WA since 2006, overseeing all aspects of
Ruth Nielsen is a shareholder with the Seattle the association’s efforts in governmental
law firm Keating, Bucklin & McCormack, affairs, marketing, and public relations.
practicing law in Washington for 30 years. Riehle serves as the chief lobbyist on all matters impacting ski area
She specializes primarily in sports-related operations and is the lead spokesman with the media, industry
personal injury defense and outdoor conferences, and other audience groups on the state of the Vermont
product liability defense, and also handles ski industry, operational challenges, economic benefits, and the
employment disputes for employers, including imperative of learn-to initiatives. A graduate of Vermont Law School
investigation of employee claims and defense and Hamilton College with a BA in creative writing, Riehle serves on
at trial. She founded Nielsen Law Office 17 years ago after eight years as numerous boards and commissions, including the Vermont Travel and
a partner with the law firm of Carney, Badley, Smith and Spellman. Her Recreation Council, the Vermont Ski and Snowboard Museum, and
clients include ski areas, ski schools, outdoor adventure companies, guide the VLS Sports Law Institute Board of Advisors.
companies, outdoor clubs, and manufacturers and retailers of sporting
and camping equipment. Nielsen has successfully defended and resolved
claims involving a variety of outdoor recreational pursuits, including skiing,
rock climbing, mountaineering, mountain biking, road biking, backpacking,
water skiing, and wake-boarding. In addition, she offers risk management
services to clients in the outdoor industry to reduce the potential for litigation.

CONVENTION 2017 | NSAA JOURNAL | C23