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Moderators & Panelists (cont.)

Nicole Lieberman Gates Lloyd
Director of Administrative Services Snowsports Director
Sugar Bowl Resort | Royal Gorge, CA Arapahoe Basin Ski Area, CO
Nicole Lieberman is the executive director of Gates Lloyd decided to spend "a season"
administrative service and risk management teaching skiing after graduating from college
for Sugar Bowl | Royal Gorge, where she in 1981 and moved to Sierra Blanca (now Ski
has been a team member for more than Apache), NM. By 1987, he was in Colorado
20 years. In that role Lieberman oversees teaching at Keystone. After 15 seasons as an
the risk management, human resources, instructor, supervisor and manager, Lloyd left
uniforms, housing, tickets, and mountain hosts departments, and is Keystone for Breckenridge, then moved on to Vail, running the adult ski and
an officer of the corporation. She is also a current member of NSAA’s snowboard school at Lionshead his last two seasons there. In 2016, he
Chairlift Safety Committee. She is a lifelong skier who also enjoys hiking, moved his office to Arapahoe Basin as the snowsports director. Lloyd is a
scuba diving, and white-water rafting. Level III Alpine instructor, an examiner for PSIA-Rocky Mountain (RM), and
a 15-year member of RM’s Alpine Committee. He lives with his wife, Kelly,
Rob Linde and their two high-school age children in Dillon, CO.
Director of Business Development
RRC Associates, CO Mickey MacWilliams
Rob Linde joined RRC Associates Executive Director
in April 2014 as director of business Michigan Snowsports Industries
development, bringing a wealth of Association, MI
knowledge in mountain resort marketing Mickey MacWilliams is the executive director
and operations to the position. Prior to of the Michigan Snowsports Industries
RRC Associates, Linde served as senior Association (MSIA). Her love of skiing led to
manager of marketing, snowsports, and skier services at Eldora a career in the industry, beginning as a ski
Mountain Resort, Colo., and before that was with NSAA. He is instructor while in college and then as the
currently the past chairman of the Boulder Convention and Visitors marketing director for Sugar Loaf Resort
Bureau Board. Linde excels in client relationships, strategic projects, shortly after. She started an advertising/public relations company, and
marketing, and branding. MSIA became one of her first clients. MacWilliams was at the initial meeting
that formed the association in 1991 and has been involved ever since. In
Geraldine Link addition to MSIA, numerous companies including the Michigan Lodging
Director of Public Policy and Tourism Association, the Associated Food Dealers of Michigan, the
National Ski Areas Association, CO Michigan Restaurant Association, and more have used her services. Today
Geraldine Link directs public policy she works with a myriad of traditional and non-traditional partners to help
for the National Ski Areas Association grow the snowsports industry in Michigan.
in Lakewood, Colo., and has held this
position for more than 18 years. Before Schone Malliet
joining NSAA, Link was an attorney with Chief Executive Officer
the law firm of Arnold & Porter, where she National Winter Activity Center, NJ
specialized in environmental and natural resources law and corporate As the founder and chairman of the National
litigation. Link received a Juris Doctorate degree in 1993 from the Winter Sports Education Foundation
University of Colorado School of Law. (NWSEF), Schone Malliet is positioning winter
activity as life changing, improving the lives,
fitness, and health of youth throughout the
US. With a bachelor’s degree in economics
from Holy Cross College and an MBA from
Pepperdine University, Schone has many accomplishments drawing from
his family, military, athletic, and corporate background, including: Marine pilot,
alpine ski racing coach, CEO of ViaNovus, alyXsys Inc., and senior sales and
marketing executive. Malliet is a director of the Holy Cross Alumni Association
(HCAA) board, chairman of the board of managers of the Harlem YMCA,
recipient of the NY Urban League “Building Brick” award, Anheuser Busch
“Man of the Year” award, and YMCA of Greater NY Volunteer of the Year
award, and the YMCA “Black Achiever in Industry” recognition.

C22 | CONVENTION 2017 | NSAA JOURNAL