Page 38 - NSAA 2017 Fall Journal
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perceived danger/injury risk, insufficient marketing, weather   The Kottke Report is a critical document for
        misperceptions, dislike of cold, commitment/time required   understanding the dynamics of the ski resort industry; the
        to learn/perceived difficulty, retention after initial trial,   full report contains detail on the subjects in this article
        and competing activities. However, some ski areas noted   and more. NSAA and RRC Associates would like to
        that they don’t feel challenged in terms of bringing new   thank all the ski areas that contributed their information
        participants to snowsports, or are doing as much as they can   to the study. To order a copy of the final report, please
        to offer a positive beginner experience—a positive finding.  visit nsaa.org.




        Figure 5: Ski Industry Capital Expenditures

                                            2015/16               2016/17               2017/18 (projected)


          New/upgraded lis                 $46,228,645           $54,697,716           $71,075,305


          Other on-mtn. infrastructure      $157,243,382          $132,660,810          $177,034,912

          Real estate                       $109,244,939          $72,197,998           $57,199,000


          Summer/fall specific               $18,196,613           $10,365,458           $25,813,587


          Total Capital Expenditures        $330,913,579          $269,921,982          $331,122,804




        Figure 6: How Do You Track Season Pass Usage? 2016/17 – by Region and Size
                          ESTIMATE          SCANALLINLINE  RFID              ISSUETICKET     OTHER

                   OVERALL



                 NORTHEAST
                 SOUTHEAST
                   MIDWEST
           ROCKYMOUNTAINS

          PACIFICSOUTHWEST
          PACIFICNORTHWEST



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            ANDOVER


                                                              PERCENTOFRESORTS






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