Page 173 - Introduction to Tourism

development of innovative statistics to improve the

understanding of the role of tourism in the economy.

Visit the OECD Web site at http://www.oecd.org .

REGIONAL INTERNATIONAL

ORGANIZATIONS

Pacific Asia Travel Association

Founded in Hawaii in 1951 to develop, promote, and
facilitate travel to and among the destination areas in

and bordering the Pacific Ocean, the Pacific Asia

Travel Association (PATA) brings together
governments, airline and steamship companies,

hoteliers, tour operators, travel agents, and a wide

range of other tourism - related organizations.

Today, PATA is the global leader in Pacifi c Asian
tourism. Members exchange ideas, seek solutions to

problems, and participate in shaping the future of travel

in Asia and the Pacific area. Membership totals over
two thousand organizations worldwide.

Since its founding, the association has become an

important source of accurate, up - to - date information

for its members in the fields of marketing, development,
information, education, sustainability, and other travel -

related activities. PATA ’ s activities and long - range

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