Page 174 - Introduction to Tourism
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plans are examined and adjusted each year at the
association ’ s annual conference.
The future of the tourism industry depends on
protecting the region ’ s environmental, heritage, and
cultural resources. PATA develops industry - wide
initiatives and sponsors conservation conferences to
ensure sustainable growth. The association also
honors significant accomplishments in this arena under
its Gold Awards program.
The work of the official PATA organization is greatly
augmented by thousands of travel professionals who
belong to a global network of PATA chapters. PATA ’ s
operational headquarters is in Bangkok, Thailand; the
association ’ s administrative headquarters is located in
Oakland, California. Other offices are located in
Sydney, Beijing, Dubai, and Frankfurt. Visit the
association ’ s Web site at http://www.pata.org .
European Travel Commission
The European Travel Commission (ETC) is the
strategic alliance that provides for the collaboration
between national tourism organizations (NTOs) of thirty
- six member
countries. Founded in 1948, the ETC fills a unique role
functioning as a “ National Tourism Office of Europe. ”
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