Page 169 - Introduction to Tourism

aim, IATA is involved in many other areas, such as

industry support, the environment, consumer issues,

regulatory monitoring, legal support, corporate
communications, scheduling, facilitation, safety,

security, and services.

IATA is a valuable information source on the world
airline industry. Their Airline Product Database

provides a comparison of the product across thirty

major carriers.

Their annual publication, World Air Transport Statistics,
is an authoritative source of international airline data. In

addition, IATA makes passenger and freight forecasts.

Their
market research helps the industry develop its strategic

and tactical marketing plans. In summary, IATA ’ s

mission is to represent and serve the world airline

industry.
They serve four groups interested in the smooth

operation of the world air transport system: (1) airlines,

(2) the public, (3) governments, and (4) third parties,
such as suppliers and travel and cargo agents. IATA

works closely with the International Civil Aviation

Organization. IATA ’ s head office is in Montreal; its
executive office is in Geneva, Switzerland; and it has

regional offices around the world. The IATA Web site is

at http://www.iata.org .

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