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An Edge of a Story

Things Never Stay The Same

As any business owner will tell you, nothing will ever stay the same.
Evolution is part of life, and it’s important for business to adapt to
wider societal factors around them.

Growth at Edgcumbes has stemmed from intentional agility. If you
look at the business now – the successes of the refillery and the
convertible style seating – these changes were almost forced by the
pandemic in 2020. The business saw an opportunity to tap into
customer needs and went with it.

Of course, this was a gamble, but one that paid off. Side effects of
the investment in the building and the offering were that the physical
site expanded, so that the brand became more visible by default –
and the café could handle more footfall with more covers. MARCH/APRIL 2023 | ISSUE 29

It comes back to combining reactivity with a focus on customer
needs to drive growth and expansion.

www.beveragestandardsassociation.co.uk