Page 25 - APPD- Something's_Brewing_March/April'23

An Edge of a Story

Gateway Access To Better Brews

The Edgcumbe family would be the first to admit, they are totally
obsessed by tea and coffee. It’s grown into a genuine passion spanning
three-generations.

With so much knowledge of the industry, the supply chain, and
blending products – a key motivator is to make tea and coffee open to
everyone by openly sharing all that expertise. The brand may have an
‘edgy’ name, but Edgcumbes would be first to admit, they aren’t the
new kids on the block… and don’t try to be.

They’ve identified what they have to offer to the customer and made it
a key part of their strategy. Offering barista training, advice to trade
customers on starting their own hospitality businesses and helping
coffee fanatics craft their own blends is all part of this.

As a result of this focus on their unique-ness, the business has
experienced organic growth for all these years.

Creating the ultimate cuppa built on value, quality and ethical
practices is no mean feat – but seeing mistakes as learning
opportunities and always having faith in growth, a lot of hospitality
businesses could learn something from the EDGE Tea & Coffee brand.

Find out more about EDGE Tea & Coffee by visiting them online at
Edgcumbes.co.uk

www.beveragestandardsassociation.co.uk MARCH/APRIL 2023 | ISSUE 29