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NEW BSA DIRECTOR
APPOINTMENT
ROGER
WHITEHOUSE
A pioneer of eco-friendly filtration,
he led the commercial launch of
the iX Water range—featuring the
first 98% recyclable cartridge filter
with insert refill technology—
designed specifically for hot and
cold beverage equipment.
Always keen to focus innovations
from the Barista perspective, he
also introduced the iX Cafe system,
allowing precise mineral balance
and variable bypass control to
optimise coffee extraction, aroma,
BSA Director Roger Whitehouse
and crema—protecting expensive
espresso machines while
Roger Whitehouse is Beverage improving taste.
Division Sales Manager at iX Water,
and a water-treatment specialist
dedicated to serving the coffee,
tea, postmix, ice, and hospitality These and his many additional
industries globally. innovations and achievements
In his role at iX Water, he within the industry make him an
spearheads the Beverage Division, invaluable member of the BSA,
delivering sustainable, high- and we are proud to welcome him
performance filtration solutions as our new Director.
across cafés, restaurants, vending,
ice machines, and catering
applications.
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SEP/OCT. 2025 | ISSUE 44
