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BSA Member
THE PERFECT
CREATIVE SPACE
Encouraging customers to drink in
BRITA Professional has Key insights include:
launched new research which Almost half (48%) of Brits choose to sit in a coffee shop
reveals the ingredients for coffee rather than get a takeaway as they enjoy the atmosphere,
shops to help create the perfect and 29% believe it’s a great space in which to get creative
creative space and encourage and productive
consumers to drink in.
Low-level music, natural lighting, and comfortable
The full research results and seating are all seen as conducive to a creative
advice from BRITA Professional’s atmosphere JULY/AUGUST. 2023 | ISSUE 31
creative partners, Michela and Customers are seeking out a “home from home”, with
Lois Wilson, Founders of St the majority requesting elements that allow for creative
Aymes. work such as free Wi-Fi and easy-to-reach plug sockets.
www.beveragestandardsassociation.co.uk
