Page 54 - APPD- Something's_Brewing_JulyAug'23

BSA Member
CREATE THE PERFECT

CREATIVE SPACE

The Perfect Formula

for Creativity

In a world in which many of us are working from our living
rooms, and where many younger people live in house shares
with no communal space, it’s perhaps unsurprising that
getting the coffee shop atmosphere right is key to persuading
customers to sit in rather than get a takeaway.

BRITA’s research shows that 48% of people sit in a coffee
shop rather than getting a takeaway as they enjoy the
atmosphere.
But to foster a creative ambiance, it’s important to get the
décor, lighting, comfort, and music right.

BRITA’s research reveals that what people are really seeking is
all the comfort of home, combined with an inspiring, creative
ambience:

To create the ideal atmosphere where
creativity soars, there should be some
background noise but at a low level (36%). Pop Coffee shop owners have a tough job to
music (19%), classical (17%) and rock (12%) all do in getting all the right ingredients in
rate highly, but choices also need to suit place to foster a beautiful, inspirational
brand identity. atmosphere for their customers.
At BRITA Professional, we want to
Reflecting the desire for a comfortable space
to think and collaborate from, 72% prefer support our creative coffee shop
natural lighting in their creative space, while customers by supplying the latest
armchairs and sofas are the most conducive insights into what consumers are looking

seating choice for creativity (34%). for in coffee shops.
The colour scheme for the perfect creative JULY/AUGUST. 2023 | ISSUE 31
space is light and undistracted with pastel Samantha Scoles, qualified water
colours (22%) followed by light and warm sommelier and Sales Director at
colours (16% each). BRITA Professional

www.beveragestandardsassociation.co.uk